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Spin rate has a major influence on the height and distance of a shot. Spin rate is one of the least appreciated numbers, especially in windy conditions.

Launch angle is highly correlated to dynamic loft. Launch angle will always be a little less than dynamic loft, but will have a similar value.

An important thing to know about carry is that the value is given for a landing area that is the same height as where the ball is hit from. Then the golfer can adjust for uphill and downhill shots on the course.

Ball speed is created by club speed and impact.
Bad impact such as shots hit on the toe or heel will reduce the potential ball speed.

Club Speed is the speed the club head is traveling immediately prior to impact. More club speed equals more potential distance.

The golfer’s attack angle, how the shaft bends, how the golfer releases the club head, whether the club face is open or closed to the club path, and where the ball makes contact on the club face can all impact the dynamic loft.

Shots hit off the ground should have a negative attack angle in order to create “ball first” contact.

However, golfers with slower club speeds should be careful not to hit too much down (negative attack angle) with their irons.

Most golfers relate this number to hitting the ball “in-to-out” or “out-to-in”.

A positive value means the club is moving to the right of the target at impact (“in-to-out” for a right-handed golfer) and a negative value means it is moving to the left of the target (“out-to-in” for a right-handed golfer).

Most golfers refer to this as having an “open” or “closed” club face.

A positive value means the club face is pointed to the right of the target at impact (“open” for a right-handed golfer) and a negative value means the club face is pointed to the left of the target (“closed” for a right-handed golfer).